Once you have had campaigns running, you can check the statistics for them by visiting the “Statistics” link in the plugin menu. Choose the campaign from the dropdown and enter a start and end date, then hit the “View Graph” button.

You will see that page impressions are shown as bars and clicks are show over the top as a line.

Your advertisers can also login to your WordPress site and see only their own campaign statistics. To the right of the graph you have a print icon and a download icon which will save the graph as a .PNG file.